I haven’t shared this on my blog yet but a couple of weeks go my Diversity in Beer project was shared on Vice which is a MASSIVE achievement for me. Exposure like this was what I ultimately wanted for the project, to reach a wider audience and help encourage more people into the world of beer. Visual representation is so important and it was pretty serendipitous that this article was published on the same day I was shooting promo for Cloudwater with a trans man and woman of colour as models.
You can read the article here.
In an effort to keep creative I’ve set myself the task to make a monthly moodboard. Even though I have a general inspiration board on Pinterest I thought it’d be interesting to build one every month to see how what inspires me changes and whether it spill into my work. This month the board is very clean and crisp. Lots of whites and sunlight despite it being the turn between Autumn and Winter. There are also a lot of candid style shots which is something I miss doing. Before I was full time freelance I made much more of an effort to photograph most days, just mundane things but more for fun. My degree is in Photojournalism and documentary photograph has always been a big influence of mine. Its not something I’ve done much in the past couple of months, apart from beer festivals, so maybe its my subconscious telling me to get back into documentary style photography. Its integral to grow and change as a creative, but also important not to forget your routes.
You can check out my November moodboard here.
When I was younger I used to love collaging and making mood boards. I’d spend hours cutting out images from magazines and sticking them down in sketch books, making a mess of the living room floor in the process. This is something that I’ve continued on into my photography practice to this day, although not quite in exactly the same method. Nowadays I create mood boards on Pinterest. This may not be quite as fun as sprawling over magazine and pritt stick but it is an integral part of my planning process for most of my shoots.
Once I’ve had a chat with a client to get an idea of what they want from a shoot and have a general outline of a job I jump straight onto to Pinterest and start looking for inspiration. This is as much for the client as it is for me as I usually send them the board I created to make sure that I’ve grasped their concept. I always explain that by no means will the photos be copies of what is on the board but more of a theme and feeling. It helps ensure that our visions for the shoot are in line and I deliver exactly what the client is after.
It is such a useful tool in more ways that planning a shoot and visually communicating ideas with clients. I also use it to gather ideas for lighting I’d love to try, shoot ideas and general creative inspiration. I’ve also found some really visually inspiring brands through Pinterest such as Madre Mezcal (I’d suggest checking out the page on Land, the design agency), Calidad Cerveza and Capi Soda. They’re all brands that have developed a strong visual style, created a concept and are absolutely nailing it.
You can see what is inspiring me right now over on my “Inspo” pin board: https://pin.it/67aie6xehzu3fd
Writing this blog has actually inspired me to get back into real life mood boarding and collaging so maybe I’ll share a start to finish planning process of an upcoming shoot. It’s good to keep creative.